“See you in The Bahamas 2017!” That’s the message that four European teams will take to their home countries, after having qualified for the FIFA Beach Soccer World Cup in New Providence next year.
The Islands of The Bahamas were prominently featured in Jesolo, Italy for the European World Cup Qualifiers where Switzerland, Portugal, Italy and Poland earned their spots in the highly anticipated beach tournament.
With just under eight months before the major event, promotion efforts are heating up.
At the qualifiers last week, banners promoting the tournament were erected around the stadium. There were also large signs donning The Islands of The Bahamas (TIOTB) logo. If that was not enough, the dancers that performed during the games wore costumes with TIOTB logos and danced to Bahamian music.
Throughout the nine-week tournament, match goers were also encouraged to book their tickets to The Bahamas early.
According to Beach Soccer Worldwide, the branding associated with the tournament was viewed by over 250 million households globally. Additionally, there were over 150,000 viewers via the web live stream.
The Bahamas can expect this same level of promotion for the remainder of the exciting beach soccer season at several tournaments around the globe.
Tourism officials said the successful hosting of the FIFA Beach Soccer World Cup will help to cement the country’s standing as a premier sport tourism destination.
“The amount of publicity that our destination has received over the past few days and will continue to receive through to May is priceless. Our hosting of next year’s FIFA Beach Soccer World Cup allows us to tap into several new markets,” said Minister of Tourism Obie Wilchcombe.
The Bahamas will be prominently featured in six continents as the various teams battle it out to earn a spot in next years’s main event. Over the next few months millions of people in Europe, Africa, Asia, Latin America, South America, and North America will be talking about The Bahamas and the world class tournament which will be hosted in Nassau..
The tournament will be staged at Malcolm Park Beach Soccer and Futsal Facility at the foot of the Sir Sidney Poitier Bridge from April 27 to May 7.
The four qualifying European teams will be joined by The Bahamas and Tahiti, who automatically advanced to the tournament.
This will be The Bahamas’ debut in the FIFA Beach Soccer World Cup.
Over the next few months, the remaining 10 teams will be determined in five additional qualifiers.
The 2015 FIFA Beach Soccer World Cup was held in Portugal. The host country was victorious over Tahiti.
The beach soccer world cup is held every two years. It will also be the first time that the tournament is held in the Caribbean.
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