ITB Berlin Tourism Promotes The Islands Of The Bahamas in Germany Bahamas Tourist Office London
Tourism executives are taking a multi-faceted approach to ensure The Islands Of The Bahamas are well positioned for success in 2017.
During the world’s largest travel show ITB Berlin, which saw more than 120,000 visitors, The Bahamas was placed in prime position while expanding its reach in Germany.
From conducting face-to-face business with tour operators, offering packages and hosting events, the Ministry of Tourism and its partners from The Bahamas further strengthened its business relationship with Germany.
The Islands Of The Bahamas has been a popular destination for the German market in the 1980s with more than 100,000 visitors arriving annually to enjoy the destination.
Director General of The Ministry of Tourism Joy Jibrilu is confident that The Bahamas is making a strong comeback in this market.
“The Bahamas has had a presence in Germany for many years and it is good business for us to be here at ITB Berlin. This show is truly an international hub, because of the large amount of vendors and diversity of the show; we get to keep our ears to the ground to know what the trends are and how to keep on the cutting edge for The Islands Of The Bahamas,” she said.
Our European market just loves the swimming pigs and Germans in particular take it a bit further. So there are billboards at all the metro stations and massive billboards showcasing The Islands Of The Bahamas, and yes we have the pigs swimming in the beautiful waters of Exuma. The promotion is to raise awareness of The Islands Of The Bahamas, and it is also attached to offers including a nine-night offer, which includes a trip to Exuma, Nassau and Paradise Island.”
The Ministry of Tourism is consistently engaged with airlines to improve airlift to The Bahamas; currently for European markets, London remains the key city, which connects most of Europe to the destination.
“We had meetings with a number of airlines. Airlift is critical to us, particularly continental Europe. We are happy that British Airlines plan to upgrade their planes in July and that will give increased service out of London Heathrow Airport. That is important because it is the way all of continental Europe connects with The Bahamas,” stated Mrs Jibrilu.
The Ministry of Tourism increased its presence at this year’s ITB Berlin by having nine strategic partners from the tourism industry in The Bahamas including hotel properties from Cat Island, Andros and Eleuthera.
Europeans, who traditionally would spend more time in The Bahamas as compared to other visitors, are drawn to smaller boutique hotels and islands where they are free to explore nature.
“The Europeans would come to Nassau for 3 or 4 days, then they like to go to The Family islands to experience a more quiet and relaxing environment where they can go bone fishing or diving. We are also finding that they are looking for different places to go diving, so we are seeing how we can work with our tour operators in expanding new locations to go diving. We had a meeting with a dive publication, which will be visiting Exuma later this year. So we are looking at how we can expand their visit to see various locations in Long Island, Bimini and New Providence,”stated Tourism Deputy Director General Tommy Thompson.
The Bahamas hosted two events including ‘Bahama Night’ and partnering with The Caribbean Tourism Organisation to co-host the CTO Media Awards. The event attracted industry partners, tour operators and international media.
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