The Bahamas Ministry of Tourism, Investments & Aviation partners with Hypergram for immersive 3D out-of-home campaign rollout across the UK.
The Bahamas Ministry of Tourism, Investments & Aviation partners with Hypergram for immersive 3D out-of-home campaign rollout across the UK.
London, UK, 8 December 2025-- The Bahamas Ministry of Tourism, Investments & Aviation (BMOTIA) has announced an exciting new partnership with Hypergram, a division of Disturbed Media, to launch an immersive 3D out-of-home (OOH) activation designed to transport UK audiences directly into the heart of The Bahamas.
The Bahamas is the first Caribbean destination to collaborate with Hypergram, using cutting-edge 3D technology to bring the country’s natural beauty, vibrant culture, and warmth to life in bold and visually striking formats. The activation builds on the Ministry’s successful participation at World Travel Market London, where a coordinated media and trade campaign highlighted The Bahamas’ 16 unique islands, generating significant international engagement and elevating the destination’s profile.
Across major UK locations, audiences are experiencing high-impact 3D HyperGraphic visuals featuring Bahamian landscapes, turquoise waters, and vibrant marine life. An accompanying augmented reality (AR) component allows viewers to engage with Bahamian-inspired digital elements on their mobile devices—further elevating the destination’s presence.
Deputy Prime Minister and Minister of Tourism, Investments & Aviation said: “Bringing The Bahamas to life in this new format is incredibly exciting for us. Hypergram’s 3D technology gives people a taste of our islands’ energy and beauty in a fresh, engaging way.” He added: “We are pushing beyond traditional marketing to meet travellers where they are, and this activation sends a powerful message—The Bahamas is innovative, bold, and ready to lead the region in redefining how destinations connect with global audiences.”
Director General of Tourism Latia Duncombe added, “This partnership strengthens how we share The Bahamas with the world. By integrating immersive 3D technology into our global outreach, we are expanding the ways travellers can experience the depth and character of our islands before they arrive. It reflects our ongoing commitment to innovation, to elevating our visibility in priority markets, and to inspiring meaningful connections with all 16 island destinations.”
As part of the promotional activities, Superclubs Breezes has offered five-night stays for two, including return flights, giving participants the opportunity to visit and experience The Bahamas first-hand.
The activation aims to inspire travel to The Bahamas, spotlight the country’s 16 unique island destinations, and strengthen the nation’s visibility in one of its most important tourism markets.
About Hypergram (a division of Disturbed Media)
Hypergram is an award-winning creative technology studio specialising in high-impact 3D out-of-home experiences, immersive digital content and next-generation storytelling. As a division of Disturbed Media, Hypergram works with leading global brands to transform public spaces into dynamic visual environments through its innovative 3D HyperGraphic technology. With a focus on immersion, creativity and audience engagement, Hypergram pushes the boundaries of what is possible in experiential media.
Media Contact:
Joshua Robins
Manager, Domestic Communications
Rissie Demeritte
Director, Global Communications
rdemeritte@bahamas.com