The Ministry of Tourism’s 16 weddings, 16 islands, One priceless day promotion has caused a boom in group business for The Bahamas as officials get ready to host the premier event next year.
The unique, social media promotion aptly named “16 Weddings, 16 Islands, One Priceless Day,” commenced on February 14, 2014 and ended on June 31st, 2014.
The promotion was opened to residents of the United States of America only and showcased The Islands Of The Bahamas as the premier destination in the region for romance – weddings, honeymoons, vow renewals and romantic escapes.
Additionally, the promotion also highlighted the diversity, beauty, charm and distinct characters, flavors and cultures of each of the 16 Bahama Islands and simultaneously provided an opportunity for 16 newly engaged couples to have a complementary dream wedding.
The weddings will take place at 16:00 (4:00 p.m.) on January 16,2015.
Director of Weddings and Romance Freda Malcolm said hotels are already benefiting from the promotion.
“That’s very important for the hotels and it also gives the service providers an opportunity to show our visitors Bahamian hospitality,” she said.
About 3,024 entrants submitted for the promotion.
“We had such tremendous success when we put the same thing on for the UK market and so once again we are experiencing the same level or even greater success because as you know the US is our number one market,” Ms. Malcolm said.
Officials are now making preparation to duplicate the promotion in Canada.
“The sweepstakes will be launched next year February but more on that to follow,” Ms. Malcolm said.